Business Model: FinBrightLab — Financial Clarity and Automation

1. Core Idea FinBrightLab helps small and mid-size firms gain clear and automated control of their finances through smart software and expert accounting support.

2. Target Group Entrepreneurs, freelancers, and growing firms in Switzerland that need transparent, time-saving financial tools.

3. Value Offer

• Clear reports that simplify complex numbers

• Automated bookkeeping and invoicing

• Secure cloud storage for all data

• Expert review and regular financial updates

4. Revenue Flow

• Monthly subscription plans by company size

• Add-on services: tax setup, payroll, and report audits

• Custom automation projects for enterprise clients

5. Key Channels

• Online onboarding through a guided dashboard

• Partnerships with local accounting offices

• SEO-driven content focused on clarity and automation

• Educational webinars for business owners

6. Cost Structure

• Software upkeep and tech support

• Skilled accountants and automation experts

• Marketing and digital reach

7. Main Resources

• In-house platform for smart financial workflows

• Data protection and compliance systems

• Team trained in Swiss accounting standards

8. Growth Path

• Add AI-driven expense analysis tools

• Create learning modules for client teams

• Expand to other EU markets with multilingual support

9. Brand Tone Professional, clear, and precise — focused on trust, transparency, and ease of use.